Skip to main content

Growth Potential for Enterprise Mobility Applications

As we approach the end of 2014, it's important to revisit the enterprise mobility application marketplace. Clearly, the mobile cloud apps trend will be far reaching in 2015 -- it will touch every department within many organizations and it will be adopted by most forward-thinking industries.

The upside for further market development and growth is already significant. 451 Research expects the Enterprise Mobility Management (EMM) market to grow from $3.8 billion in revenue in 2014 to $9.6 billion in 2018.

EMM, defined as a set of tools that include mobile device management, mobile application management, mobile email container applications, mobile application platforms, mobile back-end as a service (MBaaS) and mobile virtualization, can be used solo, in parallel or in a tiered fashion across a mobile environment.

451 Research sees these as important tool-sets adopted by the enterprise, and as critical enablers of future mobile computing. As enterprises increasingly adopt EMM, they believe this will lead to a market CAGR of 22 percent from 2013 to 2018.

This forecast is based on the latest global market study by 451 Research, which presents data generated via a bottom-up analysis of 125 vendors that participate across the six EMM segments that they currently track.


"EMM is moving from tools that control mobility, to instrumental elements that enable productivity for a growing number of mobile-enabled employees," said Chris Hazelton, research director at 451 Research.

According to their market assessment, mobile apps in the enterprise are growing in importance and are the key to driving business transformation, and EMM will play a key role in putting these apps in the hands of users.

As companies move from a reactive to a mobile-first strategy, EMM technologies will be the foundation for any deployment.

While 43 mobile device management vendors currently generate the largest proportion of total EMM revenue, 451 Research expects an uptick in revenue from all segments -- especially from 38 market participants in the mobile application management segment.

Popular posts from this blog

Banking as a Service Gains New Momentum

The BaaS model has been adopted across a wide range of industries due to its ability to streamline financial processes for non-banks and foster innovation. BaaS has several industry-specific use cases, where it creates new revenue streams. Banking as a Service (BaaS) is rapidly emerging as a growth market, allowing non-bank businesses to integrate banking services into their core products and online platforms. As defined by Juniper Research, BaaS is "the delivery and integration of digital banking services by licensed banks, directly into the products of non-banking businesses, commonly through the use of APIs." BaaS Market Development The core idea is that licensed banks can rent out their regulated financial infrastructure through Application Programming Interfaces (APIs) to third-party Fintechs and other interested companies. This enables those organizations to offer banking capabilities like payment processing, account management, and debit or credit card issuance without