Skip to main content

IoT Cybersecurity Solutions Revenue will Reach $6B

The dramatic increase in internet-connected devices has created a significant attack surface for hackers and cybercriminals. Applications for the Internet of Things (IoT) are growing. As a result, the related challenges associated with IoT data security and privacy will increase with time.

Whether their motive is simply mischief, theft, or some other goal, the impact of IoT-related criminal activities can be far-reaching and very costly. Vendors of cybersecurity software and services will, therefore, experience growing demand for their offerings.

IoT Security Market Development

According to the latest worldwide market study by Juniper Research, spending on IoT cybersecurity solutions is forecast to reach over $6 billion globally by 2023.

The analyst has highlighted rapid growth, with spending by product and service providers (in consumer markets) and end-customers (in industrial and public services markets) to rise nearly 300 percent over the forecast period.

Juniper also claimed that the growing business risk and increasing minimum standards set by new government regulations would serve as key spending drivers for new IT infrastructure investment.

Juniper believes that there are major differences in the way in which IoT business risk is perceived and perceptions on how regulation should be applied.


Juniper cited the home as an example of where poor long-term device support and little fear of ramifications in case of a breach would serve to keep spending low.

"The interconnected nature of the IoT means that even innocuous devices like the connected refrigerator can become a threat. Vendors see that risk as low, while little has been done from a regulatory perspective to protect consumers," said Steffen Sorrell, senior analyst at Juniper Research.

As a result, Juniper forecasts that smart home IoT security spending would be less than 17 percent of the consumer market in 2023. In contrast, the research identified glaring security issues in the smart energy market.

However, it noted that strict minimum standards, such as those applied by Germany and the EU’s General Data Protection Regulation (GDPR), would drive spending impetus, with IoT smart energy security spend reaching $1 billion annually in 2023.

Outlook for IoT Security Application Growth

The research forecasts that the rise of edge computing services to enable near-real-time IoT applications would present additional security challenges, which in turn will drive industry investment in cybersecurity technology. It cited an increased attack surface as raising business risk.

Meanwhile, the need to ensure data reliability would emphasize the need for lifecycle management and IoT device security solutions.

Popular posts from this blog

The Subscription Economy Churn Challenge

The subscription business model has been one of the big success stories of the Internet era. From Netflix to Microsoft 365, more and more companies are moving towards recurring revenue streams by having customers pay for access rather than product ownership. The subscription economy cuts across many industries -- such as streaming services, software, media, consumer products, and even transportation with the rise of mobility-as-a-service. A new market study by Juniper Research highlights the central challenge facing subscription businesses -- reducing customer churn to build a loyal subscriber installed base. Subscription Model Market Development The Juniper market study provides an in-depth analysis of the subscription business model market landscape and associated customer retention strategies. A key finding is that impending government regulations will make it easier for customers to cancel subscriptions, likely leading to increased voluntary churn rates. The study report cites the