The integration of emerging technologies into the hospitality industry is driving new growth opportunities and changing the way guests experience properties. Smart home technology is beginning to transform the global hospitality sector.
According to the latest worldwide market study by ABI Research, the smart home and connected equipment market across smart hospitality and coworking spaces will see connected shipments rise from 6.8 million devices in 2023 to 19.7 million in 2027 -- that's a CAGR of 23.5 percent.
"Service flexibility, cost savings, and meeting changing customer expectations is driving investment in connected technology," said Jonathan Collins, research director at ABI Research.
Some dedicated offerings address just one segment of the market. But now, new offerings are increasingly being adopted that address the broader smart homes and smart building markets.
Smart Building Market Development
Smart technology is revolutionizing the way hotels operate and enhancing the guest experience. Hotels are now able to offer guests a personalized and convenient experience through the use of smart building technology.
With smart locks, guests can check-in and check-out using their smartphones, eliminating the need for keys and front desk interactions. Smart lights and temperature control systems allow guests to create their perfect in-room environment, while smart speakers and voice assistants provide access to entertainment and information.
Smart building technology also has the potential to increase efficiency and reduce costs for hotels. Automated energy management systems can help hotels reduce energy consumption, while smart maintenance systems can quickly alert staff to any issues that may arise.
This automation saves time or energy expenses and also enhances the guest experience by ensuring that issues that could impact the guest experience are resolved quickly and efficiently.
The integration of smart building technology into the hospitality industry creates new revenue opportunities. Hospitality companies can now offer new services to guests, such as in-room wellness or fitness experiences, virtual reality experiences, and personalized room service.
These new potential revenue streams can help hospitality companies increase profitability and stay ahead of the competition in the highly competitive marketplace for new or enhanced experiences.
Moreover, smart building technology has the potential to change the way hotels are promoted. With the ability to collect data on guest preferences and behaviors, hotel marketers can target different guest segments, creating more personalized and effective marketing campaigns.
The use of virtual and augmented reality technologies can also help hotels showcase their properties in a more immersive and engaging way, potentially attracting more guests and increasing bookings.
In the future, there will be more opportunities for innovation. For example, the use of artificial intelligence and machine learning could help hotels predict guest preferences, thereby enabling more personalized experiences.
The integration of virtual reality technologies could evolve the way guests experience tourism, exploring new destinations in a more immersive and interactive way. This could also be utilized to attract Digital Nomads to short-term rental properties.
Outlook for Smart Device Apps Growth
In summary, the integration of smart home technology into the hospitality industry is driving new growth opportunities and transforming the way guests experience hotels and other forms of travel accommodations.
The rise of the smart hotel represents the future of hospitality and travel, offering guests a more personalized, convenient, and enjoyable experience.
That said, I anticipate more hospitality companies will embrace smart device application software to take advantage of these new opportunities and remain at the forefront of innovation. Furthermore, forward-looking leaders will also deploy smart device management solutions.