Technology | Media | Telecommunications

Thursday, April 24, 2008

More than 10 Billion Online Videos Viewed

ComScore released February 2008 data indicating that U.S. Internet users viewed more than 10 billion online videos during the month, representing a 3 percent gain versus January -- despite February being two days shorter -- and a 66 percent gain versus February 2007.

In February, Google Sites once again ranked as the top U.S. video property with nearly 3.6 billion videos viewed (35.4 percent share of all videos), gaining 1.1 share points versus the previous month.

YouTube.com accounted for 96 percent of all videos viewed at Google Sites. Fox Interactive Media ranked second with 586 million videos (5.8 percent), followed by Yahoo! Sites with 293 million (2.9 percent) and Microsoft Sites with 293 million (2.9 percent).

Nearly 135 million U.S. Internet users spent an average of 204 minutes per person viewing online video in February. Google Sites also attracted the most viewers (81.8 million), where they spent an average of 109 minutes per person watching video in February.

Fox Interactive attracted the second most viewers (55.7 million), followed by Yahoo! Sites (37.1 million) and Microsoft Sites (27.1 million). ABC.com attracted the tenth largest viewing audience, and its viewers exhibited heavy engagement averaging 51 minutes of online viewing per person.

Other comScore market study findings include:

- 72.8 percent of the total U.S. Internet audience viewed online video.

- 80.4 million viewers watched 3.42 billion videos on YouTube.com (42.6 videos per viewer).

- 50.2 million viewers watched 539 million videos on MySpace.com (10.7 videos per viewer).

- The average online video duration was 2.7 minutes, and the average online video viewer consumed 75 videos.