Technology | Media | Telecommunications

Tuesday, June 09, 2009

Service Delivery Platforms are Key to Growth

Infonetics Research released its Service Delivery Platform (SDP) Software and Integration Services report, which tracks fixed-line and mobile SDP software and integration services.

"While the service delivery platform market has not been immune to the current economic climate, operators continue to view SDPs as key investments to ensure continued growth by streamlining how they create and deliver new services," said Shira Levine, Infonetics Research's Directing Analyst.

The primary impact of the economy on the SDP market is a more measured and incremental approach to investments, with large-scale multi-year projects being replaced by more focused solutions with shorter implementation intervals.

Even so, the SDP market is much less affected by current economic conditions than other communications sectors.

Highlights from the Infonetics market study include:

- Worldwide sales of service delivery platform software and integration services are expected to double between 2008 and 2013, when they will reach $4.09 billion.

- Fixed-line operators are accelerating SDP deployments, initially for enterprise VoIP applications, and later to support IPTV and other video applications.

- In the short term, operators will use SDPs to help streamline the creation and delivery of basic services -- including VoIP, ringtones, and streaming video services.

- Later, SDPs will be used to create "mashups" and other Web-based applications to compete with those offered by Google, Yahoo, and other Web 2.0 Internet content providers (ICPs).

- Enhanced content services and content management capabilities, including mobile advertising and cross-network video sharing, will be a key driver behind SDP growth.

- Operators are particularly interested in deploying SDP capabilities that support "app stores" as a wide range of market players prepare their content storefront rollouts.