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Tuesday, January 05, 2010

Apps Availability is part of Smartphone Choice

Google announced the most anticipated mobile phone since the Apple iPhone launch. The Nexus One is based on Google's open source mobile operating system (Android), and their OS has clearly received strong support from manufacturers and mobile operators.

In-Stat says that it believes the smartphone stakes are high. Gone are the days when the basis of competition was solely defined by hardware. Software is becoming the key in defining the user experience. However, the focus is now shifting from the OS to the device application software.

In fact, enabling third-party applications has increased importance in the competitive mobile OS landscape. In-stat believes that when independent software developers create or port-over applications, that can greatly impact the success of the handset platform and the market opportunity for the carrier.

If, however, a particular mobile phone OS does not garner enough independent developer support, then the result could be disastrous.

In fact, as mentioned in a recent comScore market study, the RIM Blackberry series of devices are not only the smartphones with the most overall adoption thus far, they're also the first choice for many people who intend to buy a smartphone.

I recently purchased a BlackBerry Storm for our daughter, and the availability of useful business apps was a key part of the selection criteria. BTW, one thing people tend to forget is that the replacement cost of a subsidized smartphone is significant -- about $500+ on average.

They are very delicate handheld devices, therefore our first accessory selection was a protective case -- the BlackBerry Storm Commuter Case from OtterBox. It offers full protection, without the bulk. The exposed silicone corners dissipate impact away from the phone for additional bump and shock protection and the smooth outer layer allows the case to easily slide into your pocket or purse.

I've been using a iPod Nano case from OtterBox for more than six months, and have been pleased with the results -- having dropped the Nano on concrete floors, without damage.