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Friday, December 12, 2014

More Smartphone App Developers to Support Android

comScore released their latest data reporting key trends in the U.S. smartphone sector for October 2014. While the overall market for new user adoption remains flat, the Google Android platform share appears unchanged -- even after the introduction of Apple iPhone 6 models.

Perhaps this is yet one more reason why software application developers choose to support both iOS and Android platforms. Therefore, we should anticipate that more app developers will join the open-source Android ecosystem in 2015.

Apple ranked as the top smartphone manufacturer with 41.9 percent OEM market share, while Google Android led as the number one smartphone platform with 52.3 percent platform market share.

Once again, Facebook ranked as the top individual smartphone app. However, Google continues to have the most combined share of the top five apps, by a wide margin.

Smartphone OEM Market Share

176 million people in the U.S. owned smartphones (72.9 percent mobile market penetration) during the three months ending in October -- that's up by just 2 percent since July.

Apple ranked as the top OEM with 41.9 percent of U.S. smartphone subscribers. Samsung ranked second with 29.3 percent market share (up 0.9 percentage points from July), followed by LG with 7.4 percent (up 1 percentage point), Motorola with 5.2 percent and HTC with 4.1 percent.

Smartphone Platform Market Share

Android ranked as the top smartphone platform in October with 52.3 percent market share (up 0.8 percentage points from July), followed by Apple with 41.9 percent, Microsoft with 3.5 percent, BlackBerry with 2.1 percent and Symbian with 0.1 percent.

Top Smartphone Applications

Facebook ranked as the top smartphone app, reaching 72 percent of the app audience, followed by Google Play (51.9 percent), YouTube (51.9 percent) and Google Search (47.6 percent). The Amazon Mobile app appears on the top 15 list for the first time.