Skip to main content

Marketers Missing Measurements

"Corporations are spending up to one-quarter of their budgets on marketing initiatives, but few are noticing the results or planning long-term integrated strategies, according to a study from the Chief Marketing Officer (CMO) Council.
The study of more than 320 global technology marketers, conducted during the first quarter of 2004, revealed that just 16.8 percent of the respondents' companies have formal marketing performance measurement (MPM) systems despite some spending as much as 25 percent of their revenue on marketing."

Popular posts from this blog

Trends Shaping the Global Smartphone Market

There is a pivotal shift within the global smartphone market. Recent data from IDC highlights a more cautious outlook for 2025, with projected worldwide smartphone shipments seeing a significantly reduced growth rate. This revised forecast underscores the intricate interplay of global economic factors and geopolitical dynamics on pervasive personal communication devices. IDC's latest update projects a mere 0.6 percent growth in worldwide smartphone shipments for 2025, a stark reduction from the earlier 2.3 percent expectation. Global Smartphone Market Development This recalibration is largely attributed to prevailing economic uncertainties, including inflationary pressures and rising unemployment, alongside the persistent specter of tariff volatility. Despite these global tensions, it's interesting to note that the United States and China are still identified as the primary drivers of this modest growth. China, a critical market, is forecast to achieve a 3 percent year-over-yea...
Read more