"The key to improving customer experience is to understand and cater to the expectations and needs of your online customers. A good first step often involves usability testing, where customers sit down and react to the site based on their goals. Surveys and focus groups are less effective."
The digital identity market is evolving and growing. After years of fragmented adoption and experimentation, we're witnessing the convergence of regulatory mandates, tech maturity, and more market demand. The fundamental challenge has always been straightforward: how do we prove who we are in an increasingly digital world without creating security vulnerabilities or sacrificing user experience? The answer emerging today involves a complex ecosystem of regulations, standards, and technologies that are finally aligning to make digital identity possible, practical, and scalable. Digital Identity Market Development Recent market analysis by Juniper Research reveals compelling growth projections that underscore this market's maturity: Market expansion from $51 billion (2025) to $80 billion (2030) — a 56 percent growth rate driven by concrete fundamentals rather than speculative hype. Two primary growth drivers — tightening regulatory requirements and maturing technologies, includin...