"Java has suffered as a mobile content platform, compared to Qualcomm Brew, by having a fragmented channel and a confused economic proposition for developers. Nokia aims to change that with its new Preminet aggregation, download and billing framework. Although operators can brand the service themselves, reflecting the shift away from handset branding, in the longer term Nokia could sideline them by accelerating the creation of open IP portals. Nokia aims to stay out of the battle of content branding and ensure that it controls the underlying software and relationships, giving it the critical position whatever trends drive mobile applications in future."
Enterprise marketing faces a critical turning point in 2024, mirroring the shift from traditional outsourced media buying to digital marketing practitioners. A rapidly changing landscape of technological advancements demands a similar leap forward. Just as digital disrupted legacy media strategies, these trends render current enterprise marketing methods inadequate. Embracing a data-driven, agile, and purpose-driven approach isn't a suggestion, it's the imperative for survival and success in today's dynamic market. Applying generative artificial intelligence ( GenAI ) to a range of enterprise marketing tasks will result in a significant productivity increase by 2029, according to the latest worldwide market study by International Data Corporation (IDC). Marketing GenAI Apps Market Development "In the next five years, GenAI will advance to the point where it will handle more than 40% of the work of specific marketing roles," said Gerry Murray, research director at