IT needs to overcome a perception that it's more tactical than strategic -- "Business and IT executives differ in their perceptions of strategic and operational IT issues, from IT's strategic role to its performance. And an A.T. Kearney survey of senior business and IT executives conducted this summer by Harris Interactive suggests that senior business executives don't believe IT is keeping pace. Many of these business leaders believe IT is tactically focused and that the best technology innovations come from the business side. Unless significant changes are made, those differences may continue to define -- and possibly limit -- IT's strategic role."
The global streaming industry has spent the better part of a decade chasing subscriber counts as the primary metric of success. That era is now formally over. New market data from Omdia confirms that the industry has crossed a decisive threshold; one that shifts the competitive playing field from growth-at-all-costs to monetization discipline. For senior executives navigating media, advertising, and technology strategy, the implications extend well beyond entertainment. A Historic Revenue Crossover Online video revenue increased 13.5 percent to $176 billion in 2025, while pay-TV revenue declined 4 percent to $170 billion; marking the first time in the industry's history that streaming has surpassed legacy pay-TV in revenue terms. This is not a rounding error or a statistical artifact; it represents the culmination of more than a decade of structural disruption to the traditional broadcast and cable TV model. Global subscriptions to online video services reached 2.24 billion by the ...