"How to Create Uncontested Market Space and Make the Competition Irrelevant -- Traditional corporate wisdom tells companies to fight it out between themselves to win greater market share. A brave new strategic direction is changing this. Instead of battling in the bloodied red waters of the existing market space, why not move to the pristine blue waters of previously untapped markets? Don't compete with rivals - make them irrelevant. INSEAD Professors W. Chan Kim and Ren�e Mauborgne outline an exciting new strategy framework, opening a fresh and vibrant way to earn strong profitable growth and win in the future."
The satellite communications industry is experiencing a transformative moment. What was once the exclusive domain of government agencies and deep-pocketed corporations is rapidly becoming accessible to everyone. This democratization of space-based connectivity represents a significant technological achievement and a fundamental shift in our understanding of global communications infrastructure. The dramatic acceleration in satellite system deployment tells a compelling story. Satellite Broadband Market Development With over 160 launches recorded by August 2025 alone, we're witnessing an unprecedented build-out of orbital infrastructure. This surge is driven by three converging factors: Plummeting launch costs through reusable rocket technology, the miniaturization of satellites enabling bulk launches, and intensifying commercial competition among private companies and nations alike. The result is a space ecosystem that looks radically different from even a decade ago, with approxi...