"How to Create Uncontested Market Space and Make the Competition Irrelevant -- Traditional corporate wisdom tells companies to fight it out between themselves to win greater market share. A brave new strategic direction is changing this. Instead of battling in the bloodied red waters of the existing market space, why not move to the pristine blue waters of previously untapped markets? Don't compete with rivals - make them irrelevant. INSEAD Professors W. Chan Kim and Ren�e Mauborgne outline an exciting new strategy framework, opening a fresh and vibrant way to earn strong profitable growth and win in the future."
The industrial sector is on the eve of a wireless transformation, driven by an urgent demand for greater network capacity, reliability, and deterministic performance. Historically, manufacturers and mission-critical operations have relied on wired networks — favoring their predictability — because spectrum congestion in legacy 2.4GHz and 5GHz bands limited confidence in wireless for operational technology (OT) environments. However, with the introduction and rapid adoption of the 6GHz spectrum, compounded by significant advances in Wi-Fi standards, industrial facilities are now poised to embrace wireless LANs as the backbone for automation and digital innovation. Industrial WLAN Market Development Recent research from ABI Research forecasts that over 70 percent of industrial-grade wireless LAN access points (WLAN APs) shipped in 2030 will support the 6GHz band. This is a leap from 2 percent in 2023, highlighting a rapid and profound technological shift. The market for ruggedized indust...