Next year it will take off, perhaps... -- "It is time to ask ourselves why more and more end-user services and corresponding business models appear misaligned with market realities. Conflicting interests of technology standardisation and market-oriented commercialisation underpin this challenge. There needs to be an overhaul of the way the mobile telecom industry develops and delivers products and services to customers."
When enterprises begin treating AI budget as the line item they protect last when cutting elsewhere, the market has crossed a threshold that analysts rarely name explicitly. That is precisely where Europe now stands. A new forecast from IDC projects European AI spending will reach nearly $470 billion by 2030, expanding at a 35 percent CAGR over the next five years. European enterprises are allocating capital toward AI because the operational returns on cost efficiency, risk mitigation, and resilience are now demonstrable enough to justify sustained budget commitment. The strategic implication is significant: AI has moved from the innovation portfolio into core operational infrastructure. European AI Market Development Generative AI solutions, already embedded across enterprise deployments, are expected to account for more than 55 percent of the total market by the end of the forecast period. Software is both the largest technology segment, at 54.9 percent of total spending in 2026...