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The Future of the Networked Company

"Recent years have seen the rise of network organizations � groups of "unbundled" companies collaborating across the value chain to deliver products and services to customers. By owning fewer assets and leveraging the resources of partner companies, network "orchestrators" such as Cisco, CNET, Schwab, and eBay require less capital, return higher revenues per employee, and spread the risks (and benefits) of a volatile market across the network."

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The Marketer's Guide to GenAI Transformation

Enterprise marketing faces a critical turning point in 2024, mirroring the shift from traditional outsourced media buying to digital marketing practitioners. A rapidly changing landscape of technological advancements demands a similar leap forward. Just as digital disrupted legacy media strategies, these trends render current enterprise marketing methods inadequate. Embracing a data-driven, agile, and purpose-driven approach isn't a suggestion, it's the imperative for survival and success in today's dynamic market. Applying generative artificial intelligence ( GenAI ) to a range of enterprise marketing tasks will result in a significant productivity increase by 2029, according to the latest worldwide market study by International Data Corporation (IDC). Marketing GenAI Apps Market Development "In the next five years, GenAI will advance to the point where it will handle more than 40% of the work of specific marketing roles," said Gerry Murray, research director at