Think self-scanning is the summit of supermarket gizmos? Think again. -- "From self-scan checkouts at grocery stores to electronic information kiosks at retail chains, businesses are making technology an ever more central part of the overall shopping experience. IBM, which is investing heavily in shopping computerization, reports that shoppers from different countries across the board are increasingly open to using new in-store technologies. The company says that super-shoppers have become empowered by their ability to access data online, and this ability translates into an extremely knowledgeable consumer base, with specific customer-service needs."
When enterprises begin treating AI budget as the line item they protect last when cutting elsewhere, the market has crossed a threshold that analysts rarely name explicitly. That is precisely where Europe now stands. A new forecast from IDC projects European AI spending will reach nearly $470 billion by 2030, expanding at a 35 percent CAGR over the next five years. European enterprises are allocating capital toward AI because the operational returns on cost efficiency, risk mitigation, and resilience are now demonstrable enough to justify sustained budget commitment. The strategic implication is significant: AI has moved from the innovation portfolio into core operational infrastructure. European AI Market Development Generative AI solutions, already embedded across enterprise deployments, are expected to account for more than 55 percent of the total market by the end of the forecast period. Software is both the largest technology segment, at 54.9 percent of total spending in 2026...