"New, in-depth research shows that when senior managers take the time to design, implement and communicate information-technology governance processes, the results are impressive. In their latest article, the authors show successful companies using targeted approaches for different situations to maximize efficiency and value � not only for IT but for the overall enterprise. On the basis of their research, they offer recommendations to guide effective design of IT governance."
The subscription business model has been one of the big success stories of the Internet era. From Netflix to Microsoft 365, more and more companies are moving towards recurring revenue streams by having customers pay for access rather than product ownership. The subscription economy cuts across many industries -- such as streaming services, software, media, consumer products, and even transportation with the rise of mobility-as-a-service. A new market study by Juniper Research highlights the central challenge facing subscription businesses -- reducing customer churn to build a loyal subscriber installed base. Subscription Model Market Development The Juniper market study provides an in-depth analysis of the subscription business model market landscape and associated customer retention strategies. A key finding is that impending government regulations will make it easier for customers to cancel subscriptions, likely leading to increased voluntary churn rates. The study report cites the