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A Matrixed Approach to Designing IT Governance

"New, in-depth research shows that when senior managers take the time to design, implement and communicate information-technology governance processes, the results are impressive. In their latest article, the authors show successful companies using targeted approaches for different situations to maximize efficiency and value � not only for IT but for the overall enterprise. On the basis of their research, they offer recommendations to guide effective design of IT governance."

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Enterprise marketing faces a critical turning point in 2024, mirroring the shift from traditional outsourced media buying to digital marketing practitioners. A rapidly changing landscape of technological advancements demands a similar leap forward. Just as digital disrupted legacy media strategies, these trends render current enterprise marketing methods inadequate. Embracing a data-driven, agile, and purpose-driven approach isn't a suggestion, it's the imperative for survival and success in today's dynamic market. Applying generative artificial intelligence ( GenAI ) to a range of enterprise marketing tasks will result in a significant productivity increase by 2029, according to the latest worldwide market study by International Data Corporation (IDC). Marketing GenAI Apps Market Development "In the next five years, GenAI will advance to the point where it will handle more than 40% of the work of specific marketing roles," said Gerry Murray, research director at