"Many mature service industries are in a service arms race in which they keep adding more and more services cumulatively over time. But consumers don't always want "more and more"�what they're looking for are unique combinations of attributes. You see that with the success of the airline JetBlue, for example: It has no meals and no round-trip airfares, but it does have leather seats and personal entertainment centers that delight and surprise its passengers. JetBlue's unique combination of features is what gives it a unique position in the market. "
What was once a simple, unidirectional flow of electricity from centralized power plants to passive consumers is evolving into a complex, intelligent network where millions of distributed resources actively participate in grid operations. This transformation, powered by smart grid technologies, represents one of the most significant infrastructure shifts of our time. It promises to reshape how we generate, distribute, and consume energy. At its core, the smart grid represents far more than mere digitization of existing infrastructure. This bi-directional capability is fundamental to understanding why smart grids are becoming the backbone of modern energy systems, facilitating everything from real-time demand response to the integration of renewable energy sources. Smart Grid Market Development By 2030, smart grid technologies are projected to cover nearly half of the global electrical grid, up dramatically from just 24 percent in 2025. This expansion is underpinned by explosive gr...