"There is gold to be mined in understanding the consumer�s decision-making process. -- Cable TV operators, Internet service providers, wireline and wireless network operators, and other mass-consumer communications companies face an array of high-stakes bets in their quest for revenue growth. Mercer�s Customer Value Engineering� approach helps lower the risk of these bets by integrating the insights and interactions of both customer demand and the microeconomics of service delivery."
TMT Market Research and Analysis