"There is gold to be mined in understanding the consumer�s decision-making process. -- Cable TV operators, Internet service providers, wireline and wireless network operators, and other mass-consumer communications companies face an array of high-stakes bets in their quest for revenue growth. Mercer�s Customer Value Engineering� approach helps lower the risk of these bets by integrating the insights and interactions of both customer demand and the microeconomics of service delivery."
The industrial sector is on the eve of a wireless transformation, driven by an urgent demand for greater network capacity, reliability, and deterministic performance. Historically, manufacturers and mission-critical operations have relied on wired networks — favoring their predictability — because spectrum congestion in legacy 2.4GHz and 5GHz bands limited confidence in wireless for operational technology (OT) environments. However, with the introduction and rapid adoption of the 6GHz spectrum, compounded by significant advances in Wi-Fi standards, industrial facilities are now poised to embrace wireless LANs as the backbone for automation and digital innovation. Industrial WLAN Market Development Recent research from ABI Research forecasts that over 70 percent of industrial-grade wireless LAN access points (WLAN APs) shipped in 2030 will support the 6GHz band. This is a leap from 2 percent in 2023, highlighting a rapid and profound technological shift. The market for ruggedized indust...