"There is gold to be mined in understanding the consumer�s decision-making process. -- Cable TV operators, Internet service providers, wireline and wireless network operators, and other mass-consumer communications companies face an array of high-stakes bets in their quest for revenue growth. Mercer�s Customer Value Engineering� approach helps lower the risk of these bets by integrating the insights and interactions of both customer demand and the microeconomics of service delivery."
The subscription business model has been one of the big success stories of the Internet era. From Netflix to Microsoft 365, more and more companies are moving towards recurring revenue streams by having customers pay for access rather than product ownership. The subscription economy cuts across many industries -- such as streaming services, software, media, consumer products, and even transportation with the rise of mobility-as-a-service. A new market study by Juniper Research highlights the central challenge facing subscription businesses -- reducing customer churn to build a loyal subscriber installed base. Subscription Model Market Development The Juniper market study provides an in-depth analysis of the subscription business model market landscape and associated customer retention strategies. A key finding is that impending government regulations will make it easier for customers to cancel subscriptions, likely leading to increased voluntary churn rates. The study report cites the