"There is gold to be mined in understanding the consumer�s decision-making process. -- Cable TV operators, Internet service providers, wireline and wireless network operators, and other mass-consumer communications companies face an array of high-stakes bets in their quest for revenue growth. Mercer�s Customer Value Engineering� approach helps lower the risk of these bets by integrating the insights and interactions of both customer demand and the microeconomics of service delivery."
The global cloud computing market is undergoing new significant growth, driven by the rapid adoption of artificial intelligence (AI) and the demand for flexible, scalable infrastructure. The recent market study by International Data Corporation (IDC) provides compelling evidence of this transformation, highlighting the accelerating growth in cloud infrastructure spending and the pivotal role of AI in shaping the industry's future trajectory. Shared Infrastructure Market Development The study reveals a 36.9 percent year-over-year worldwide increase in spending on compute and storage infrastructure products for cloud deployments in the first quarter of 2024, reaching $33 billion. This growth substantially outpaced non-cloud infrastructure spending, which saw a modest 5.7 percent increase to $13.9 billion during the same period. The surge in cloud infrastructure spending was partially fueled by an 11.4 percent growth in unit demand, influenced by higher average selling prices, primari