"There is gold to be mined in understanding the consumer�s decision-making process. -- Cable TV operators, Internet service providers, wireline and wireless network operators, and other mass-consumer communications companies face an array of high-stakes bets in their quest for revenue growth. Mercer�s Customer Value Engineering� approach helps lower the risk of these bets by integrating the insights and interactions of both customer demand and the microeconomics of service delivery."
The personal computing device market continues to demonstrate remarkable resilience despite recent fluctuations. According to the latest worldwide market study by International Data Corporation (IDC), global PC shipments are projected to reach 273 million units in 2025—a modest but significant 3.7 percent increase over the previous year. This growth reflects the market's adaptation to post-pandemic realities and evolving technology needs across the globe. Personal Computing Market Development While COVID-19 initially triggered unprecedented demand for computing devices during the shift to remote work and online education, we now see a more measured growth pattern. IDC has slightly adjusted its projections downward, indicating a market growing steadily rather than explosively. "In light of so many challenges around the world, Japan is a much-needed source of double-digit growth this year. Enterprises there as well as SMBs have been quickly replacing PCs in advance of the Window...