So, What the Heck Are Web Services? -- "Good question, and it raises lots of others. Here are some straight answers about this critical new movement in computing. Lots of people would say a new software technology called Web services really caught techdom's attention with a 1999 press conference held in downtown San Francisco by software giant Microsoft. Chairman Bill Gates introduced to the world a concept he called BizTalk, which was formalized five years ago under the name .Net. The new technology, which would eventually be followed by a suite of server software for businesses, was Microsoft's entr�e into the growing business of using the Internet to connect different types of software together, regardless of who wrote the programs."
Enterprise marketing faces a critical turning point in 2024, mirroring the shift from traditional outsourced media buying to digital marketing practitioners. A rapidly changing landscape of technological advancements demands a similar leap forward. Just as digital disrupted legacy media strategies, these trends render current enterprise marketing methods inadequate. Embracing a data-driven, agile, and purpose-driven approach isn't a suggestion, it's the imperative for survival and success in today's dynamic market. Applying generative artificial intelligence ( GenAI ) to a range of enterprise marketing tasks will result in a significant productivity increase by 2029, according to the latest worldwide market study by International Data Corporation (IDC). Marketing GenAI Apps Market Development "In the next five years, GenAI will advance to the point where it will handle more than 40% of the work of specific marketing roles," said Gerry Murray, research director at