Americans are spending slightly less time online that they did a year ago, while some of their counterparts in Asia and Europe are logging longer hours on the Net -- "A study released by Nielsen/NetRatings looked at how much time, on average, people spend online at home. Average usage time for U.S. citizens dipped by 2 percent from a year ago, to 13 hours and 44 minutes a month, the study showed. Hong Kong, conversely, topped the list with its per-person average almost reaching 22 hours a month. The year-over-year growth for Hong Kong was 25 percent. The research firm said emerging Internet markets such as Australia, France, Hong Kong, Italy and Japan could be a better target for Internet companies."
The global streaming industry has spent the better part of a decade chasing subscriber counts as the primary metric of success. That era is now formally over. New market data from Omdia confirms that the industry has crossed a decisive threshold; one that shifts the competitive playing field from growth-at-all-costs to monetization discipline. For senior executives navigating media, advertising, and technology strategy, the implications extend well beyond entertainment. A Historic Revenue Crossover Online video revenue increased 13.5 percent to $176 billion in 2025, while pay-TV revenue declined 4 percent to $170 billion; marking the first time in the industry's history that streaming has surpassed legacy pay-TV in revenue terms. This is not a rounding error or a statistical artifact; it represents the culmination of more than a decade of structural disruption to the traditional broadcast and cable TV model. Global subscriptions to online video services reached 2.24 billion by the ...