Americans are spending slightly less time online that they did a year ago, while some of their counterparts in Asia and Europe are logging longer hours on the Net -- "A study released by Nielsen/NetRatings looked at how much time, on average, people spend online at home. Average usage time for U.S. citizens dipped by 2 percent from a year ago, to 13 hours and 44 minutes a month, the study showed. Hong Kong, conversely, topped the list with its per-person average almost reaching 22 hours a month. The year-over-year growth for Hong Kong was 25 percent. The research firm said emerging Internet markets such as Australia, France, Hong Kong, Italy and Japan could be a better target for Internet companies."
The subscription business model has been one of the big success stories of the Internet era. From Netflix to Microsoft 365, more and more companies are moving towards recurring revenue streams by having customers pay for access rather than product ownership. The subscription economy cuts across many industries -- such as streaming services, software, media, consumer products, and even transportation with the rise of mobility-as-a-service. A new market study by Juniper Research highlights the central challenge facing subscription businesses -- reducing customer churn to build a loyal subscriber installed base. Subscription Model Market Development The Juniper market study provides an in-depth analysis of the subscription business model market landscape and associated customer retention strategies. A key finding is that impending government regulations will make it easier for customers to cancel subscriptions, likely leading to increased voluntary churn rates. The study report cites the