"Delivering video content over broadband networks is now a part of many operators� plans. But this service is a high-cost, low-margin business. A wide range of factors will determine the success or failiure of the different services. But a competitively priced bundle of services will be the most important factor in holding on to customers in the face of cable competition. Analysis from Point Topic on prices for double or triple play bundles shows how monthly tariffs vary between operators around the world."
The global streaming industry has spent the better part of a decade chasing subscriber counts as the primary metric of success. That era is now formally over. New market data from Omdia confirms that the industry has crossed a decisive threshold; one that shifts the competitive playing field from growth-at-all-costs to monetization discipline. For senior executives navigating media, advertising, and technology strategy, the implications extend well beyond entertainment. A Historic Revenue Crossover Online video revenue increased 13.5 percent to $176 billion in 2025, while pay-TV revenue declined 4 percent to $170 billion; marking the first time in the industry's history that streaming has surpassed legacy pay-TV in revenue terms. This is not a rounding error or a statistical artifact; it represents the culmination of more than a decade of structural disruption to the traditional broadcast and cable TV model. Global subscriptions to online video services reached 2.24 billion by the ...