McKinsey suggests that the time is ripe for an industrial revolution, and details a Deutsche Telekom case study -- "The costly build-to-order approach of typical IT infrastructures may soon be a thing of the past, thanks to advances in technology and to new management practices. Leading companies are moving toward a less complex model characterized by standard and reusable products, transparent pricing, and better use of IT resources. Companies can make their information technology systems up to 30 percent more productive by adopting a standardized model. To undertake this shift, CIOs must rethink the organization, architecture, and procurement processes of their IT organizations."
The global streaming industry has spent the better part of a decade chasing subscriber counts as the primary metric of success. That era is now formally over. New market data from Omdia confirms that the industry has crossed a decisive threshold; one that shifts the competitive playing field from growth-at-all-costs to monetization discipline. For senior executives navigating media, advertising, and technology strategy, the implications extend well beyond entertainment. A Historic Revenue Crossover Online video revenue increased 13.5 percent to $176 billion in 2025, while pay-TV revenue declined 4 percent to $170 billion; marking the first time in the industry's history that streaming has surpassed legacy pay-TV in revenue terms. This is not a rounding error or a statistical artifact; it represents the culmination of more than a decade of structural disruption to the traditional broadcast and cable TV model. Global subscriptions to online video services reached 2.24 billion by the ...