Results from Survey of U.S. Corporations -- "A majority of U.S.-based companies that claim to use competitive intelligence (CI) to guide their decision-making processes either don�t use intelligence enough or use it the wrong way. This excludes nearly 30 percent of companies that don�t even have, or don�t feel the need for, a CI system, despite today�s ultra-competitive environment. These are two of the key findings in Ostriches & Eagles, a survey conducted by business intelligence consultants Outward Insights LLC on the effectiveness and use of CI across a number of industries."
Every product roadmap conversation with a technology vendor now runs through one filter that has nothing to do with the roadmap itself: does the company have an AI story that a buyer's finance team would actually underwrite. Forrester Research just gave that gut check a formal structure. Its newly introduced AI Disruption Model evaluates 17 technology and service categories, spanning more than 200 individual markets, against nine factors including AI substitutability, labor intensity, and switching costs. The finding that should reorder tech vendor strategy conversations this quarter is not which markets grow. It is how few of them do, and what that scarcity means for everyone else. Only Three Categories Get an Unambiguous Green Light According to the research, infrastructure providers such as cloud platforms, data centers, and storage; data and AI providers spanning models, platforms, and governance tooling; and cybersecurity and identity providers covering zero trust and AI agent...