Results from Survey of U.S. Corporations -- "A majority of U.S.-based companies that claim to use competitive intelligence (CI) to guide their decision-making processes either don�t use intelligence enough or use it the wrong way. This excludes nearly 30 percent of companies that don�t even have, or don�t feel the need for, a CI system, despite today�s ultra-competitive environment. These are two of the key findings in Ostriches & Eagles, a survey conducted by business intelligence consultants Outward Insights LLC on the effectiveness and use of CI across a number of industries."
Enterprise marketing faces a critical turning point in 2024, mirroring the shift from traditional outsourced media buying to digital marketing practitioners. A rapidly changing landscape of technological advancements demands a similar leap forward. Just as digital disrupted legacy media strategies, these trends render current enterprise marketing methods inadequate. Embracing a data-driven, agile, and purpose-driven approach isn't a suggestion, it's the imperative for survival and success in today's dynamic market. Applying generative artificial intelligence ( GenAI ) to a range of enterprise marketing tasks will result in a significant productivity increase by 2029, according to the latest worldwide market study by International Data Corporation (IDC). Marketing GenAI Apps Market Development "In the next five years, GenAI will advance to the point where it will handle more than 40% of the work of specific marketing roles," said Gerry Murray, research director at