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Misuse of Competitive Intelligence (CI)

Results from Survey of U.S. Corporations -- "A majority of U.S.-based companies that claim to use competitive intelligence (CI) to guide their decision-making processes either don�t use intelligence enough or use it the wrong way. This excludes nearly 30 percent of companies that don�t even have, or don�t feel the need for, a CI system, despite today�s ultra-competitive environment. These are two of the key findings in Ostriches & Eagles, a survey conducted by business intelligence consultants Outward Insights LLC on the effectiveness and use of CI across a number of industries."

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