Results from Survey of U.S. Corporations -- "A majority of U.S.-based companies that claim to use competitive intelligence (CI) to guide their decision-making processes either don�t use intelligence enough or use it the wrong way. This excludes nearly 30 percent of companies that don�t even have, or don�t feel the need for, a CI system, despite today�s ultra-competitive environment. These are two of the key findings in Ostriches & Eagles, a survey conducted by business intelligence consultants Outward Insights LLC on the effectiveness and use of CI across a number of industries."
The global streaming industry has spent the better part of a decade chasing subscriber counts as the primary metric of success. That era is now formally over. New market data from Omdia confirms that the industry has crossed a decisive threshold; one that shifts the competitive playing field from growth-at-all-costs to monetization discipline. For senior executives navigating media, advertising, and technology strategy, the implications extend well beyond entertainment. A Historic Revenue Crossover Online video revenue increased 13.5 percent to $176 billion in 2025, while pay-TV revenue declined 4 percent to $170 billion; marking the first time in the industry's history that streaming has surpassed legacy pay-TV in revenue terms. This is not a rounding error or a statistical artifact; it represents the culmination of more than a decade of structural disruption to the traditional broadcast and cable TV model. Global subscriptions to online video services reached 2.24 billion by the ...