Pyramid Research analysis, NTT Hits Light-Speed -- "NTT East, NTT West, and NTT Communications recently announced plans to spend an estimated JPY800bn (US$7.4bn) over the next five years to create the world's largest fiber optic network. Specifically, the NTT companies will upgrade 30m connections nationwide to fiber thereby allowing them to offer a wider array of value-added services on top of traditional voice. As Japan analyst Jane Buenaventura states, the justification for this expense is simple: survival in the increasingly competitive Japanese broadband market."
For decades, the story of digital commerce has been one of incremental improvement: better search, faster checkout, smarter recommendations. But something more fundamental is now underway. The emergence of agentic commerce, in which AI agents autonomously search, evaluate, and execute purchases on behalf of buyers, represents a genuine architectural shift in how commerce operates. Whether it becomes the revolution its proponents promise, or another technology that peaks at interesting pilot project, will depend on how effectively the AI industry addresses the structural challenges it faces. Agentic Commerce Market Development Agentic commerce involves deploying AI agents to handle the full purchasing cycle. Rather than browsing a website and entering card details yourself, you grant an AI agent the authority to act on your behalf, within defined parameters. The agent handles product discovery, comparison, negotiation, and payment execution. It draws on your procurement preferences, pur...