Pyramid Research analysis, NTT Hits Light-Speed -- "NTT East, NTT West, and NTT Communications recently announced plans to spend an estimated JPY800bn (US$7.4bn) over the next five years to create the world's largest fiber optic network. Specifically, the NTT companies will upgrade 30m connections nationwide to fiber thereby allowing them to offer a wider array of value-added services on top of traditional voice. As Japan analyst Jane Buenaventura states, the justification for this expense is simple: survival in the increasingly competitive Japanese broadband market."
The subscription business model has been one of the big success stories of the Internet era. From Netflix to Microsoft 365, more and more companies are moving towards recurring revenue streams by having customers pay for access rather than product ownership. The subscription economy cuts across many industries -- such as streaming services, software, media, consumer products, and even transportation with the rise of mobility-as-a-service. A new market study by Juniper Research highlights the central challenge facing subscription businesses -- reducing customer churn to build a loyal subscriber installed base. Subscription Model Market Development The Juniper market study provides an in-depth analysis of the subscription business model market landscape and associated customer retention strategies. A key finding is that impending government regulations will make it easier for customers to cancel subscriptions, likely leading to increased voluntary churn rates. The study report cites the