Globally, operators can expect to see the level of revenues contributed by data traffic to rise from 12 percent in 2005 to 18 percent in 2010, according to Mobile Content and Services, a new report from Informa Telecoms and Media -- "Currently, the global market for mobile data services and content is worth in excess of $71 billion. Operators have seen steadily declining voice revenues year on year caused by an increasingly competitive marketplace, coupled with an increasingly demanding subscriber base. It is expected that over the next five years this decline in voice ARPU will be offset somewhat by data revenues as operators finally start to realise the potential of the huge investments they made in mobile data networks. Person to person messaging currently represents the largest proportion of an operator�s data revenues, and by 2010 will contribute in excess of $87 billion to the their coffers."
The subscription business model has been one of the big success stories of the Internet era. From Netflix to Microsoft 365, more and more companies are moving towards recurring revenue streams by having customers pay for access rather than product ownership. The subscription economy cuts across many industries -- such as streaming services, software, media, consumer products, and even transportation with the rise of mobility-as-a-service. A new market study by Juniper Research highlights the central challenge facing subscription businesses -- reducing customer churn to build a loyal subscriber installed base. Subscription Model Market Development The Juniper market study provides an in-depth analysis of the subscription business model market landscape and associated customer retention strategies. A key finding is that impending government regulations will make it easier for customers to cancel subscriptions, likely leading to increased voluntary churn rates. The study report cites the