Globally, operators can expect to see the level of revenues contributed by data traffic to rise from 12 percent in 2005 to 18 percent in 2010, according to Mobile Content and Services, a new report from Informa Telecoms and Media -- "Currently, the global market for mobile data services and content is worth in excess of $71 billion. Operators have seen steadily declining voice revenues year on year caused by an increasingly competitive marketplace, coupled with an increasingly demanding subscriber base. It is expected that over the next five years this decline in voice ARPU will be offset somewhat by data revenues as operators finally start to realise the potential of the huge investments they made in mobile data networks. Person to person messaging currently represents the largest proportion of an operator�s data revenues, and by 2010 will contribute in excess of $87 billion to the their coffers."
Every executive who has approved a connected product roadmap has made a quiet assumption: the network underneath it will still be there. That assumption is about to be tested at a scale the automotive industry has never faced. The global connected vehicle installed base is heading toward a billion units, and the cellular technology most of those vehicles depend on is scheduled to begin its retirement before the end of the decade. For automakers, fleet operators, insurers, and the telecom carriers that serve them, the question is whether the recurring revenue those services promise can survive a connectivity layer with a shorter life than the vehicle carrying it. How Scale Meets an Expiry Date Omdia research forecasts that the global connected vehicle installed base will surpass 1.05 billion units by 2035, up from 473.7 million in 2025. Few installed bases of any kind more than double in a decade, and this one signals that connectivity is moving from premium differentiator to baseline e...