Globally, operators can expect to see the level of revenues contributed by data traffic to rise from 12 percent in 2005 to 18 percent in 2010, according to Mobile Content and Services, a new report from Informa Telecoms and Media -- "Currently, the global market for mobile data services and content is worth in excess of $71 billion. Operators have seen steadily declining voice revenues year on year caused by an increasingly competitive marketplace, coupled with an increasingly demanding subscriber base. It is expected that over the next five years this decline in voice ARPU will be offset somewhat by data revenues as operators finally start to realise the potential of the huge investments they made in mobile data networks. Person to person messaging currently represents the largest proportion of an operator�s data revenues, and by 2010 will contribute in excess of $87 billion to the their coffers."
The global streaming industry has spent the better part of a decade chasing subscriber counts as the primary metric of success. That era is now formally over. New market data from Omdia confirms that the industry has crossed a decisive threshold; one that shifts the competitive playing field from growth-at-all-costs to monetization discipline. For senior executives navigating media, advertising, and technology strategy, the implications extend well beyond entertainment. A Historic Revenue Crossover Online video revenue increased 13.5 percent to $176 billion in 2025, while pay-TV revenue declined 4 percent to $170 billion; marking the first time in the industry's history that streaming has surpassed legacy pay-TV in revenue terms. This is not a rounding error or a statistical artifact; it represents the culmination of more than a decade of structural disruption to the traditional broadcast and cable TV model. Global subscriptions to online video services reached 2.24 billion by the ...