Impressive DBS Growth Offers Encouragement for Telcos Deploying Video -- According to Yankee Group estimates, "direct broadcast satellite (DBS) operators DIRECTV and EchoStar had a combined total of 24.8 million subscribers at the end of 2004, up from 21.6 million a year earlier. DIRECTV gained 1.7 million subscribers while EchoStar gained 1.4 million. Although population growth drove part of this growth, much of it has come at the expense of cable. In the same time frame, we estimate that cable operators lost between 600,000 and 800,000 subscribers. Although troubled cable companies Adelphia and Charter accounted for about half of those losses, others including Time Warner, Insight and Mediacom also lost a substantial number of subscribers."
For decades, the story of digital commerce has been one of incremental improvement: better search, faster checkout, smarter recommendations. But something more fundamental is now underway. The emergence of agentic commerce, in which AI agents autonomously search, evaluate, and execute purchases on behalf of buyers, represents a genuine architectural shift in how commerce operates. Whether it becomes the revolution its proponents promise, or another technology that peaks at interesting pilot project, will depend on how effectively the AI industry addresses the structural challenges it faces. Agentic Commerce Market Development Agentic commerce involves deploying AI agents to handle the full purchasing cycle. Rather than browsing a website and entering card details yourself, you grant an AI agent the authority to act on your behalf, within defined parameters. The agent handles product discovery, comparison, negotiation, and payment execution. It draws on your procurement preferences, pur...