Impressive DBS Growth Offers Encouragement for Telcos Deploying Video -- According to Yankee Group estimates, "direct broadcast satellite (DBS) operators DIRECTV and EchoStar had a combined total of 24.8 million subscribers at the end of 2004, up from 21.6 million a year earlier. DIRECTV gained 1.7 million subscribers while EchoStar gained 1.4 million. Although population growth drove part of this growth, much of it has come at the expense of cable. In the same time frame, we estimate that cable operators lost between 600,000 and 800,000 subscribers. Although troubled cable companies Adelphia and Charter accounted for about half of those losses, others including Time Warner, Insight and Mediacom also lost a substantial number of subscribers."
The global streaming industry has spent the better part of a decade chasing subscriber counts as the primary metric of success. That era is now formally over. New market data from Omdia confirms that the industry has crossed a decisive threshold; one that shifts the competitive playing field from growth-at-all-costs to monetization discipline. For senior executives navigating media, advertising, and technology strategy, the implications extend well beyond entertainment. A Historic Revenue Crossover Online video revenue increased 13.5 percent to $176 billion in 2025, while pay-TV revenue declined 4 percent to $170 billion; marking the first time in the industry's history that streaming has surpassed legacy pay-TV in revenue terms. This is not a rounding error or a statistical artifact; it represents the culmination of more than a decade of structural disruption to the traditional broadcast and cable TV model. Global subscriptions to online video services reached 2.24 billion by the ...