Skip to main content

IPTV Keynote: Challenges & Opportunities

An open network architecture for IPTV has its integration challenges, but prevents vendor lock-in, said Bill DeMuth, CTO of Surewest Communications, in a keynote address at the IPTV 20005 conference -- Surewest has been delivering Triple Play services since July 2002, and IP video since January 2004. The company�s fiber network passes about 70,000 homes and has over 16,000 FTTP subscribers. The active fiber network delivers 100 Mbps Ethernet to each home. Surewest also operates a copper network and has just started to deploy ADSL2+. The IPTV service provides the choice of 260 channels of content, over 75 premium channels, 25 international channels, Pay-per-View and VoD services. �At this point, the market drivers for deploying IPTV are clear,� said DeMuth. These include the desire to retain current customers and reduce churn, acquire new customers, create new revenue streams, and increase the take-rate for all services. Customer demand really exists. For telcos, there is a window of opportunity that is open right now. Surewest competes against SBC and Comcast. DeMuth highlighted several ongoing challenges for IPTV rollouts. For the copper plant, ADSL bandwidth limitations affects the number of set-top boxes deployed per home, and HDTV also presents bandwidth challenges.

Popular posts from this blog

Global Rise of Domestic Payment Ecosystems

Alternative Payment Methods (APMs) – comprising digital wallets, instant payments, and QR payment systems – are experiencing explosive growth that's reshaping the global financial services marketplace. According to the latest worldwide market study by ABI Research , the combined global transaction value for APMs is projected to reach $142 trillion by 2030. What's particularly fascinating is the underlying driver behind this trend: a growing desire for financial sovereignty, with nations developing domestic payment ecosystems rather than remaining dependent on international financial networks. Payment Ecosystem Market Development In 2024, approximately 45 percent of the global population used digital wallets – a remarkable adoption rate for a technology that barely existed a decade ago. China leads this transition, with 95 percent of its population using WeChat's payment functionality. WeChat exemplifies the "super app" phenomenon, where payment capabilities are in...