Hopes for Telco triple-play go back some time, observed Phil Corman, Director of Microsoft TV, and as the US West Choice TV & Online service demonstrated, the results have been disappointing -- So why now? For telcos, it is becoming a matter of simple survival, said Corman, and compared to earlier efforts, this time the technology is ready. An important starting point, said Corman, is to consider what IPTV is not. �IPTV is not video streaming over the Internet, watching TV on your PC or merely a best-efforts video service. It has to be based on a proven business model.� Corman believes a key to the new paradigm will be the Electronic Program Guide that allows users to navigate the service. One of the benchmarks for enabling IPTV is the establishment of a viable ecosystem of technology suppliers and content providers. Microsoft�s recently announced strategic partnership with Alcatel is aimed at achieving this goal, explained Corman. Microsoft�s other IPTV partners include Tandberg and Harmonic for video headend. At the client side, Microsoft is looking for mass-market IP set-boxes at price points below $100. Here partners include Thomson, Samsung, Sigma Designs, ST and Intel. Corman said Microsoft currently has about a dozen customers for its IPTV service, including the recent high-profile wins at BellSouth, SBC and Verizon.
Across the globe, many CEOs invested in initiatives to expand their digital offerings. User experience enhancements that are enabled by business technology were a priority in many industries. Worldwide end-user spending on public cloud services is forecast to grow 21.7 percent to a total of $597.3 billion in 2023 -- that's up from $491 billion in 2022, according to the latest market study by Gartner. Cloud computing is driving the next phase of digital transformation, as organizations pursue disruption through technologies like generative Artificial Intelligence (AI), Web3, and enterprise Metaverse. Public Cloud Computing Market Development "Hyperscale cloud providers are driving the cloud agenda," said Sid Nag, vice president at Gartner . Organizations view cloud computing as a highly strategic platform for digital transformation initiatives, which requires providers to offer new capabilities as the competition for digital business escalates. "For example, generativ