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Media Centers: Consumer Demand and Price Points

In a recent study Forrester Research asked the question, Will Consumers Pay For A Media Center PC? -- "Dell, Gateway, and Hewlett-Packard sell PCs running Microsoft's Windows Media Center software that allows consumers to work with digital media, including music, video, and photos. But are consumers interested in these features? To find out, we surveyed 5,000 households in Forrester's Consumer Technographics North American Study. Our resulting data shows that while as many as 25 percent of consumers are interested in media and entertainment activities on their PCs, only half of these will pay � and most won't pay more than $100 for the features. The study also uncovered that consumers who will pay for media activities want to do so only once."

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