TV and video competition is extending past traditional terrestrial, cable and satellite, to telecoms behemoths (IPTV) -- "When telcos with IPTV aspirations acknowledge the difficulty in competing with broadcasters for TV audience in sophisticated markets like the UK (where digital terrestrial, cable and satellite penetration is strong), and acknowledge VoD transactions need to be high volume/price to make a profit contribution (since networks require upgrades and media firms take around 60% of revenues), they may consider the provision of more niche content as a differentiator."
For decades, the story of digital commerce has been one of incremental improvement: better search, faster checkout, smarter recommendations. But something more fundamental is now underway. The emergence of agentic commerce, in which AI agents autonomously search, evaluate, and execute purchases on behalf of buyers, represents a genuine architectural shift in how commerce operates. Whether it becomes the revolution its proponents promise, or another technology that peaks at interesting pilot project, will depend on how effectively the AI industry addresses the structural challenges it faces. Agentic Commerce Market Development Agentic commerce involves deploying AI agents to handle the full purchasing cycle. Rather than browsing a website and entering card details yourself, you grant an AI agent the authority to act on your behalf, within defined parameters. The agent handles product discovery, comparison, negotiation, and payment execution. It draws on your procurement preferences, pur...