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Podcasts Catching on with iPod Owners

The home-brewed audio programs known as "Podcasts" are catching on with people who own iPods or other digital-music players, according to a survey -- "29 percent of US adults who own a digital music player have downloaded a podcast, Pew Internet and American Life Project finds. That makes for 9 million podcast listeners. Nearly 50 percent of digital-music player owners younger than 29 years old have tried out podcasts, the survey found, compared with 20 percent of those 29 or older."

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The Subscription Economy Churn Challenge

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