The home-brewed audio programs known as "Podcasts" are catching on with people who own iPods or other digital-music players, according to a survey -- "29 percent of US adults who own a digital music player have downloaded a podcast, Pew Internet and American Life Project finds. That makes for 9 million podcast listeners. Nearly 50 percent of digital-music player owners younger than 29 years old have tried out podcasts, the survey found, compared with 20 percent of those 29 or older."
TMT Market Research and Analysis