"SBC awarded a $195 million, multi-year contract to Scientific-Atlanta to provide IP-based video equipment for Project Lightspeed in its 13-state service area. Scientific-Atlanta will supply IP video equipment for an IP video operations center (VOC), two national IP video super hub offices (SHO) and 41 IP video hub offices (VHO). Scientific-Atlanta will provide encoders, satellite dishes, video routers, and professional services as part of the contract. Scientific-Atlanta will also provide professional services related to the initial design and builds of the VOC, SHOs and VHOs. In November 2004, SBC announced a $400 million, 10-year agreement with Microsoft to provide next-generation television services using the new Microsoft IPTV Edition software platform."
For decades, the story of digital commerce has been one of incremental improvement: better search, faster checkout, smarter recommendations. But something more fundamental is now underway. The emergence of agentic commerce, in which AI agents autonomously search, evaluate, and execute purchases on behalf of buyers, represents a genuine architectural shift in how commerce operates. Whether it becomes the revolution its proponents promise, or another technology that peaks at interesting pilot project, will depend on how effectively the AI industry addresses the structural challenges it faces. Agentic Commerce Market Development Agentic commerce involves deploying AI agents to handle the full purchasing cycle. Rather than browsing a website and entering card details yourself, you grant an AI agent the authority to act on your behalf, within defined parameters. The agent handles product discovery, comparison, negotiation, and payment execution. It draws on your procurement preferences, pur...