According to Forrester Research Telcos' IPTV Subscribers Will Barely Surpass 2 Million By 2009 -- "Telcos have jumped on the TV bandwagon, but it won't be an easy ride. Entering the market means spending billions in network upgrades, rolling out services with unproven IPTV platforms, and navigating the difficult content acquisition process. IPTV promises great content selection, more interactivity, and enhanced TV features, such as faster channel changing. But given telcos' lame track record with selling new services like DSL, we expect their TV efforts to get off to a slow start. With limited consumer interest in triple play and difficulty in creating product differentiation, telcos will remove profit from the TV services market as they launch price wars to grab consumers."
Across the globe, many CEOs invested in initiatives to expand their digital offerings. User experience enhancements that are enabled by business technology were a priority in many industries. Worldwide end-user spending on public cloud services is forecast to grow 21.7 percent to a total of $597.3 billion in 2023 -- that's up from $491 billion in 2022, according to the latest market study by Gartner. Cloud computing is driving the next phase of digital transformation, as organizations pursue disruption through technologies like generative Artificial Intelligence (AI), Web3, and enterprise Metaverse. Public Cloud Computing Market Development "Hyperscale cloud providers are driving the cloud agenda," said Sid Nag, vice president at Gartner . Organizations view cloud computing as a highly strategic platform for digital transformation initiatives, which requires providers to offer new capabilities as the competition for digital business escalates. "For example, generativ