Americans Look Forward To Competitive Bundled Communications Services, Ipsos Study Shows -- "In the rapidly evolving and soon to be competitive environment of delivering phone, cable TV and Internet services in the home, cable operators have fast taken the lead as the bundled service provider. And, most operators expect their investment to generate double-digit topline and cash flow growth for their bundling strategies. The phone companies are right on their heels and will soon be evaluating their return on investment for triple and quadruple play bundles. How will all of this net out? According to the Ipsos-Insight study that looked at a number of price and service scenarios, a significant minority of American consumers is ready to switch to a bundled package offered by a single provider."
The subscription business model has been one of the big success stories of the Internet era. From Netflix to Microsoft 365, more and more companies are moving towards recurring revenue streams by having customers pay for access rather than product ownership. The subscription economy cuts across many industries -- such as streaming services, software, media, consumer products, and even transportation with the rise of mobility-as-a-service. A new market study by Juniper Research highlights the central challenge facing subscription businesses -- reducing customer churn to build a loyal subscriber installed base. Subscription Model Market Development The Juniper market study provides an in-depth analysis of the subscription business model market landscape and associated customer retention strategies. A key finding is that impending government regulations will make it easier for customers to cancel subscriptions, likely leading to increased voluntary churn rates. The study report cites the