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Triple and Quadruple-Play Bundling

Americans Look Forward To Competitive Bundled Communications Services, Ipsos Study Shows -- "In the rapidly evolving and soon to be competitive environment of delivering phone, cable TV and Internet services in the home, cable operators have fast taken the lead as the bundled service provider. And, most operators expect their investment to generate double-digit topline and cash flow growth for their bundling strategies. The phone companies are right on their heels and will soon be evaluating their return on investment for triple and quadruple play bundles. How will all of this net out? According to the Ipsos-Insight study that looked at a number of price and service scenarios, a significant minority of American consumers is ready to switch to a bundled package offered by a single provider."

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