Verizon has launched an Enhanced Communities project aimed at signing-up the developers of single-family residential communities to promote its FTTH initiative -- "Verizon offers developers the opportunity to market voice service, FiOS high-speed Internet Service at up to 30 megabits per second, and FiOS TV service over the fiber cables. Verizon's digital TV package is under development now, for introduction to the market later this year. More than a dozen such marketing agreements have already been signed, including Pulte Homes, Pardee Homes and KB Home, as well as partnering with several large developments in Southern California and Northern Virginia. The Enhanced Communities Group has recruited a dedicated sales team from an existing Verizon sales team."
The subscription business model has been one of the big success stories of the Internet era. From Netflix to Microsoft 365, more and more companies are moving towards recurring revenue streams by having customers pay for access rather than product ownership. The subscription economy cuts across many industries -- such as streaming services, software, media, consumer products, and even transportation with the rise of mobility-as-a-service. A new market study by Juniper Research highlights the central challenge facing subscription businesses -- reducing customer churn to build a loyal subscriber installed base. Subscription Model Market Development The Juniper market study provides an in-depth analysis of the subscription business model market landscape and associated customer retention strategies. A key finding is that impending government regulations will make it easier for customers to cancel subscriptions, likely leading to increased voluntary churn rates. The study report cites the