We have the technology, but will consumers subscribe to the services? -- "Tiny TVs have been around for decades without having much impact. That's about to change, according to a new study from ABI Research. New technologies mean that in the next few years, mobile phone users will be able to watch high quality, full-motion video on their small screens. Subscribers will also be able to access linked content, and buy program-related products and services from their wireless service providers. Ken Hyers, the firm's principal analyst of global wireless operator research, says that the new services will be based on a one-to-many model like conventional broadcast TV, rather than using the restricted bandwidth of mobile data networks. Next month these digital video broadcast networks will launch in Japan and South Korea, with similar services to debut in the US, Europe and elsewhere in late 2006 or early 2007. The content will largely mimic that of the short clips now available from some mobile services: news headlines, sports, children's programs, drama Mobisodes and music videos."
The subscription business model has been one of the big success stories of the Internet era. From Netflix to Microsoft 365, more and more companies are moving towards recurring revenue streams by having customers pay for access rather than product ownership. The subscription economy cuts across many industries -- such as streaming services, software, media, consumer products, and even transportation with the rise of mobility-as-a-service. A new market study by Juniper Research highlights the central challenge facing subscription businesses -- reducing customer churn to build a loyal subscriber installed base. Subscription Model Market Development The Juniper market study provides an in-depth analysis of the subscription business model market landscape and associated customer retention strategies. A key finding is that impending government regulations will make it easier for customers to cancel subscriptions, likely leading to increased voluntary churn rates. The study report cites the