A Flood of Low-Spending Users Dilute Profit Margins -- "The latest quarterly Strategy Analytics wireless operator benchmarking study indicates potentially serious global operator profit slides, as global margins fell below 40 percent for the first time in eight quarters. While subscriber volumes rose by 24 percent, year on year EBITDA was up by less than 4 percent, resulting in a 15 percent decline in average margins per user (AMPU). Globally, AMPU among the operators fell by 15 percent over the previous year, to a low of $11.54 in Q4 2004, from 2003's $15-plus figure. The heaviest declines were in Central & Eastern Europe and Asia-Pacific, both regions where exceptionally high subscriber growth among lower-value customers has outstripped profitability. Even more mature markets have not been immune to AMPU declines, with 3 percent declines in North America and Western Europe as competitive pressures and, in the case of Europe, regulatory interconnect rate cuts, left their mark."
Across the globe, many CEOs invested in initiatives to expand their digital offerings. User experience enhancements that are enabled by business technology were a priority in many industries. Worldwide end-user spending on public cloud services is forecast to grow 21.7 percent to a total of $597.3 billion in 2023 -- that's up from $491 billion in 2022, according to the latest market study by Gartner. Cloud computing is driving the next phase of digital transformation, as organizations pursue disruption through technologies like generative Artificial Intelligence (AI), Web3, and enterprise Metaverse. Public Cloud Computing Market Development "Hyperscale cloud providers are driving the cloud agenda," said Sid Nag, vice president at Gartner . Organizations view cloud computing as a highly strategic platform for digital transformation initiatives, which requires providers to offer new capabilities as the competition for digital business escalates. "For example, generativ