VOD Advertising Showcases Will Transform TV Advertising, according to Forrester Research -- Networks and cable operators imagine a world where the best programs are available on-demand, supported by advertising. The reality: standards and measurement fall short, and advertisers, while intrigued, aren't ready to commit. But thinking about VOD ads only as 30-second spots is a mistake. VOD will finally succeed when it includes traditional spots, long-form video advertising showcases, and links that join the two. Advertisers should invest in this advertising on-demand format as soon as Comcast and Time Warner Cable make it available � within the next 18 months. Both networks and operators will profit as new advertising dollars come flowing in from direct marketing and Internet budgets. Forrester conducted confidential interviews with 20 advertisers and agencies. They also spoke with seven networks, three cable operators, and several vendors of VOD hardware and software.
Embodied AI is shifting industrial robotics from precise to perceptive — from rigid automation to adaptive execution in messy, variable production environments. For manufacturers and logistics providers, this isn't just a technology upgrade; it's a structural change in how work gets organized and business value gets created. Industrial robots have long excelled in static workflows: automotive assembly, fixed production lines, repetitive tasks. Where variability or human interaction arose, they stalled or required prohibitive engineering. Embodied AI Market Development Embodied AI changes this by closing the "sim-to-real" gap. According to the latest worldwide market study by ABI Research, AI-augmented robots have reached genuine adaptive automation with tangible ROI for early adopters. The shift rests on robust algorithms — particularly Dynamic Policy Adjustment and robotics foundation models — that learn and adapt in real time rather than following hard-coded rules. ...