VOD Advertising Showcases Will Transform TV Advertising, according to Forrester Research -- Networks and cable operators imagine a world where the best programs are available on-demand, supported by advertising. The reality: standards and measurement fall short, and advertisers, while intrigued, aren't ready to commit. But thinking about VOD ads only as 30-second spots is a mistake. VOD will finally succeed when it includes traditional spots, long-form video advertising showcases, and links that join the two. Advertisers should invest in this advertising on-demand format as soon as Comcast and Time Warner Cable make it available � within the next 18 months. Both networks and operators will profit as new advertising dollars come flowing in from direct marketing and Internet budgets. Forrester conducted confidential interviews with 20 advertisers and agencies. They also spoke with seven networks, three cable operators, and several vendors of VOD hardware and software.
In the past decade, many organizations have pursued a singular vision of cloud-centric transformation; consolidating data, applications, and compute into centralized datacenters managed by hyperscalers. Yet, the explosive growth of connected devices, the rise of Applied-AI and real-time data requirements, and new operational models are reshaping that paradigm. Edge computing — the practice of processing data closer to the source where it is generated — has moved from niche experiment to strategic imperative. According to the latest market study by International Data Corporation (IDC), edge computing is now the new core in the distributed Global Networked Economy. Edge Computing Market Development IDC forecasts global spending on edge computing solutions will reach approximately $450 billion by 2029, that's up from $265 billion in 2025, driven by rapid advancements in edge-based AI workloads, distributed architectures, and enterprise transformation initiatives. Several key data poin...