VOD Advertising Showcases Will Transform TV Advertising, according to Forrester Research -- Networks and cable operators imagine a world where the best programs are available on-demand, supported by advertising. The reality: standards and measurement fall short, and advertisers, while intrigued, aren't ready to commit. But thinking about VOD ads only as 30-second spots is a mistake. VOD will finally succeed when it includes traditional spots, long-form video advertising showcases, and links that join the two. Advertisers should invest in this advertising on-demand format as soon as Comcast and Time Warner Cable make it available � within the next 18 months. Both networks and operators will profit as new advertising dollars come flowing in from direct marketing and Internet budgets. Forrester conducted confidential interviews with 20 advertisers and agencies. They also spoke with seven networks, three cable operators, and several vendors of VOD hardware and software.
Artificial intelligence (AI) has rapidly become the defining force in business technology development, but integrating AI into applications remains a formidable challenge. According to a recent Gartner survey, 77 percent of engineering leaders identify AI integration in apps as a major hurdle for their organizations. As demand for AI-powered solutions accelerates across every industry, understanding the tools, the barriers, and the opportunities is essential for business and technology leaders seeking to evolve. The Gartner survey highlights a key trend: while AI’s potential is widely recognized, the path to useful integration is anything but straightforward. IT leaders cite complexities in embedding AI models into existing software, managing data pipelines, ensuring security, and maintaining compliance as persistent obstacles. These challenges are compounded by a shortage of skilled AI engineers and the rapid evolution of AI technologies, which can outpace organizational readiness and...