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Battle Lines for Control of the Digital Home

Controlling Key Distribution Points in the Digital Home Value Chain will Determine Who Gets Lion's Share of $90 Billion US Broadband Profit Pool -- "The digital home revenue and profit landscape will be determined in large part by which players dominate key "control points" in the digital home, according to The Diffusion Group. several examples of these control points, include: Network access - the physical link to the home; Media access, including protocols and formats - including digital rights management (DRM), asset management, and video standards; Delivery and application platforms - including content delivery, device management, and operations system and support software/middleware; and Unique and defendable IP - including content creation and imaging technologies, as well as operating systems. As convergence technologies work their way deeper into the broadband homes, competing players will have the chance to solidify market position and extract higher profits from the total pool - a pool that is expected to grow from $50 billion in 2005 to almost $90 billion by 2010."

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