The BBC announced that it has begun to trial a new program download technology in 5,000 U.K. households that could pave the way to endless TV repeats -- The BBC said it hoped to deliver its interactive Media Player (iMP), or "iTunes for the broadcast industry", by year's end, allowing viewers to download any shows from the previous week. Once up and running, the service, currently in its second stage, will make around 190 hours of TV shows and 310 hours of radio programs available for legal downloading across the U.K., the BBC said. "iMP will allow our audience to access our TV and radio programs on their terms -- anytime, any place, any how," said Ashley Highfield, BBC director of new media and technology. "We'll see what programs appeal in this new world and how people search, sort, snack and savor our content in the broadband world." Increasing numbers of people are using the internet to access audio visual material, but Mr. Highfield has warned that take-up may stall without the necessary content to attract audiences.
Across the globe, many CEOs invested in initiatives to expand their digital offerings. User experience enhancements that are enabled by business technology were a priority in many industries. Worldwide end-user spending on public cloud services is forecast to grow 21.7 percent to a total of $597.3 billion in 2023 -- that's up from $491 billion in 2022, according to the latest market study by Gartner. Cloud computing is driving the next phase of digital transformation, as organizations pursue disruption through technologies like generative Artificial Intelligence (AI), Web3, and enterprise Metaverse. Public Cloud Computing Market Development "Hyperscale cloud providers are driving the cloud agenda," said Sid Nag, vice president at Gartner . Organizations view cloud computing as a highly strategic platform for digital transformation initiatives, which requires providers to offer new capabilities as the competition for digital business escalates. "For example, generativ