Telcos Need More Than TV And Broadband For ROI -- According to Forrester Research, Telcos, faced with a growing list of competitors and rising capital expenses, are looking to TV services to offset shrinking core revenues. But even coupled with voice and broadband Internet services, TV revenues will not recoup the costs of a multi-billion dollar broadband upgrade. Telcos will need to add a myriad of other services like home security, network-based storage, and video surveillance services to make a profit. Telcos core voice and data businesses have taken a beating. The mean monthly spend on local services has stagnated at $29.17 down from $31.70 in 2003. Monthly long distance spending has fallen from $18.33 to $12.75 during the same time. It will get worse, because VoIP promises to drive prices closer to $30 for unlimited local and nationwide long distance.
The subscription business model has been one of the big success stories of the Internet era. From Netflix to Microsoft 365, more and more companies are moving towards recurring revenue streams by having customers pay for access rather than product ownership. The subscription economy cuts across many industries -- such as streaming services, software, media, consumer products, and even transportation with the rise of mobility-as-a-service. A new market study by Juniper Research highlights the central challenge facing subscription businesses -- reducing customer churn to build a loyal subscriber installed base. Subscription Model Market Development The Juniper market study provides an in-depth analysis of the subscription business model market landscape and associated customer retention strategies. A key finding is that impending government regulations will make it easier for customers to cancel subscriptions, likely leading to increased voluntary churn rates. The study report cites the