Revenue earned by consumer broadband value-added services (BVAS) more than doubled during 2004 -- At the beginning of the year it was running at an annual rate of about $3.3 billion worldwide. By the end of the year the figure was $6.9 billion. This is the first time it has been possible to estimate the growth of this new market, using the data provided by the second edition of Point Topic's report on The Consumer BVAS Market. The BVAS market is vitally important for service providers who need to find ways of increasing the revenue they receive from broadband services. The 2004 results are good news for them from this point of view. Most value-added services delivered over broadband increased in both users and total revenues. Services such as video over broadband, music and voice over IP (VoIP) all grew strongly. The increase in the run-rate of revenues was much steeper than the growth in the number of consumer broadband lines, which grew about 45 percent to 131 million, or in consumer broadband access revenues, which grew by about 22 percent to $39 billion. Price cuts by both DSL and cable operators resulted in revenues growing more slowly than the number of lines.
The global streaming industry has spent the better part of a decade chasing subscriber counts as the primary metric of success. That era is now formally over. New market data from Omdia confirms that the industry has crossed a decisive threshold; one that shifts the competitive playing field from growth-at-all-costs to monetization discipline. For senior executives navigating media, advertising, and technology strategy, the implications extend well beyond entertainment. A Historic Revenue Crossover Online video revenue increased 13.5 percent to $176 billion in 2025, while pay-TV revenue declined 4 percent to $170 billion; marking the first time in the industry's history that streaming has surpassed legacy pay-TV in revenue terms. This is not a rounding error or a statistical artifact; it represents the culmination of more than a decade of structural disruption to the traditional broadcast and cable TV model. Global subscriptions to online video services reached 2.24 billion by the ...