According to a Jupiter Research report, "Video on Cell Phones: It's Real in 2005, but a Paying Consumer Audience Isn't," 44 percent of online consumers surveyed are interested in viewing video on their cell phones for free, but only 19 percent indicate they would be willing to pay anything for those services. Wireless carriers in the U.S. have launched mobile video applications demonstrating both the progress and the potential of the technology. The Jupiter report also finds the lack of network coverage, high prices for both handsets and service, and limited access to real time content, however, will dampen consumer interest in the near term. "Although consumer interest in mobile video is strong, the cell phone will remain a voice-centric device in the near term," stated Julie Ask, research director at Jupiter. "Only 4 percent of consumers cited the ability to watch video as a priority feature for them when purchasing their next handset. Carrier subsidies will be required to develop a mass market base of higher end handsets with the most advanced video functionality," added Ask.
Across the globe, many CEOs invested in initiatives to expand their digital offerings. User experience enhancements that are enabled by business technology were a priority in many industries. Worldwide end-user spending on public cloud services is forecast to grow 21.7 percent to a total of $597.3 billion in 2023 -- that's up from $491 billion in 2022, according to the latest market study by Gartner. Cloud computing is driving the next phase of digital transformation, as organizations pursue disruption through technologies like generative Artificial Intelligence (AI), Web3, and enterprise Metaverse. Public Cloud Computing Market Development "Hyperscale cloud providers are driving the cloud agenda," said Sid Nag, vice president at Gartner . Organizations view cloud computing as a highly strategic platform for digital transformation initiatives, which requires providers to offer new capabilities as the competition for digital business escalates. "For example, generativ