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Demand for Integrated Telecom Services

While integrated telecom services continue to be futuristic in concept, perceived consumer demand for these services is growing, reports In-Stat -- Over half of the respondents to an In-Stat consumer survey indicated a desire to purchase integrated services. Integrated services will allow providers to actually tie what have been disparate networks together (primarily landline, wireless, and voice) and offer a new class of services. Cell-phone/landline integration continued to have the highest positive response, with 62 percent of respondents indicating an interest in purchasing this service, as compared to 51 percent respondent interest in a 2004 survey. "The meaningful way of tying the pieces of telecom services together has quickly evolved from simply single-bill bundling to talk of integrating the various networks customers use into unified, experience-based service offerings," says Amy Cravens, In-Stat analyst. The survey also revealed that the 18 to 34-age bracket, as well as those with household incomes of $100,000 or more, are most willing to pay for integrated services.

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