Laptops And Home Networks Transform Behavior -- According to a recent study by Forrester Research, households that own a laptop computer and a home network are on the frontier of online activities. These advanced consumers spend twice as much time online as all dial-up households, are three times more likely than broadband-only households to go online in the living room, and watch an hour and a half less TV per week than the average household. With this group swelling from 4 million to 30 million households in the next five years, the cumulative effect on shopping, media consumption, and services will be dramatic.
As new app demand grows, we're witnessing a surge in mobile data traffic. This trend, driven by the proliferation of bandwidth-intensive services such as video streaming, augmented reality (AR), virtual reality (VR), and next-generation cloud applications, is reshaping the telecommunications industry. According to the latest market study by ABI Research, global mobile data traffic is set to triple by 2030, challenging network operators to keep pace with this escalating demand and evolving user expectations. Mobile Data Market Development The exponential growth in mobile data usage is a function of more devices being connected -- it also reflects fundamental shifts in how mobile subscribers and enterprises use technology. The ubiquity of smartphones, the rise of the Internet of Things (IoT), and the adoption of immersive digital experiences are all contributing to this surge in mobile data. Mobile network operators now find themselves at the center of a data-driven economy, where t...