Demand for Personal Video Recorder (PVR) products increased tremendously during the past year, as unit shipments rose from 4.6 million in 2003 to over 11.4 million in 2004, reports In-Stat. This demand stems from increased consumer awareness about the concept of time-shifting television programming, and both pay-TV service providers and PVR product manufacturers are reaping the benefits. PVR service providers, led by companies like TiVo and EchoStar, also enjoyed a banner year, as total worldwide households subscribing to a PVR service increased from 3.6 million in May 2004, to over 9.2 million in May 2005. North America remains the largest market for PVRs, followed by Japan. In 2004, the two regions accounted for 88 percent of total worldwide PVR product unit shipments. Worldwide PVR product revenues have also risen rapidly, increasing from $2.1 billion in 2003 to over $4.3 billion in 2004. A recent US consumer survey revealed that most PVR users are highly satisfied with their PVR service. Eighty-nine percent of surveyed PVR households they were either "extremely satisfied" or "very satisfied" with their PVR service.
Telecom and pay TV providers are entering a period where traditional connectivity revenue is growing at well under 2 percent a year worldwide, even as traffic volumes, quality expectations, and competitive pressures continue to rise. This widening gap between flat service revenues and escalating investment needs is the central strategic challenge now confronting network operators, tech vendors, and investors across the communications value chain. This transitional environment forces service providers to pivot from "grow by adding lines" to "grow by monetizing experiences, insights, and ecosystems." Enterprise digital transformation, 5G, fiber, and cloud computing are all necessary enablers, but none of them automatically translate into higher ARPU or margin; they need to be coupled with new value propositions and operating models. Telecom and Cable Market Development According to the latest IDC market study, worldwide spending on telecom and pay TV services is expec...