IP Multimedia Subsystem (IMS) is about to revolutionize the telecom market. According to ABI Research analyst Ian Cox, "Every Tier 1 service provider in fixed and wireless networks will announce SIP-based services running over IMS in the next six to twelve months." IMS began life as a wireless network architecture for adding IP-based services to existing circuit-switched voice. When Session Initiated Protocol (SIP) was introduced, IMS evolved to an open architecture: operators are not locked into a proprietary solution, nor are point solutions needed for each service. Soon fixed network providers began adapting it to IP networks. IMS allows a single device to use both fixed and wireless networks. IMS will allow many new services, including VoIP, to be offered simultaneously over SIP-enabled networks. Vendors can develop applications and equipment knowing they will be fully interoperable. Services can be tried quickly and discarded if unpopular. A single database holds all subscriber information, lowering operating costs for multiple services.
The subscription business model has been one of the big success stories of the Internet era. From Netflix to Microsoft 365, more and more companies are moving towards recurring revenue streams by having customers pay for access rather than product ownership. The subscription economy cuts across many industries -- such as streaming services, software, media, consumer products, and even transportation with the rise of mobility-as-a-service. A new market study by Juniper Research highlights the central challenge facing subscription businesses -- reducing customer churn to build a loyal subscriber installed base. Subscription Model Market Development The Juniper market study provides an in-depth analysis of the subscription business model market landscape and associated customer retention strategies. A key finding is that impending government regulations will make it easier for customers to cancel subscriptions, likely leading to increased voluntary churn rates. The study report cites the