Skip to main content

Market for Ad-Supported Mobile Services

Among males aged 13-34, music is the most appealing wireless multimedia service, followed by mobile TV and video, and multiplayer 3D gaming, according to a 1,000-participant survey conducted by The Management Network Group. The study also found that 40 percent of respondents said they would be receptive to mobile video clips that were free to watch but required them to also view multimedia advertisements, while under 20 percent were interested in mobile video monthly subscription services. Thirty-five percent of respondents reported strong interest in downloading music to their cell phones, while 21 percent were very interested in mobile multiplayer games. "The new generation of consumers is demanding greater choices, a more personalized telecommunications experience and will influence the direction that carriers will need to take as 3G and future mobile technology is delivered to the marketplace," said TMNG chairman and CEO Rich Nespola.

Popular posts from this blog

Bold Broadband Policy: Yes We Can, America

Try to imagine this scenario, that General Motors and Ford were given exclusive franchises to build America's interstate highway system, and also all the highways that connect local communities. Now imagine that, based upon a financial crisis, these troubled companies decided to convert all "their" local arteries into toll-roads -- they then use incremental toll fees to severely limit all travel to and from small businesses. Why? This handicapping process reduced the need to invest in building better new roads, or repairing the dilapidated ones. But, wouldn't that short-sighted decision have a detrimental impact on the overall national economy? It's a moot point -- pure fantasy -- you say. The U.S. political leadership would never knowingly risk the nation's social and economic future on the financial viability of a restrictive duopoly. Or, would they? The 21st century Global Networked Economy travels across essential broadband infrastructure. The forced intro...