Among males aged 13-34, music is the most appealing wireless multimedia service, followed by mobile TV and video, and multiplayer 3D gaming, according to a 1,000-participant survey conducted by The Management Network Group. The study also found that 40 percent of respondents said they would be receptive to mobile video clips that were free to watch but required them to also view multimedia advertisements, while under 20 percent were interested in mobile video monthly subscription services. Thirty-five percent of respondents reported strong interest in downloading music to their cell phones, while 21 percent were very interested in mobile multiplayer games. "The new generation of consumers is demanding greater choices, a more personalized telecommunications experience and will influence the direction that carriers will need to take as 3G and future mobile technology is delivered to the marketplace," said TMNG chairman and CEO Rich Nespola.
Despite a challenging backdrop from the ongoing effects of the global COVID-19 pandemic, the negative impact on fifth-generation (5G) wireless supply chains has been minimal compared to the wider mobile smartphone market. This led to 5G mobile devices becoming more diverse, brought to market quickly at a variety of price points, thereby accelerating affordability and adoption. The mobile market is transitioning to 5G and many leading vendors are now exploring the low-priced 5G smartphone segment. According to the latest worldwide market study by ABI Research, 681 million 5G handsets will be shipped in 2022. Therefore, the race is on for OEMs to find that all-important level of differentiation in their flagship portfolios to help boost margins and improve market share. 5G Wireless Market Development Vendors continue to drive the adoption of new product designs, screen technology, chipsets, and camera setups -- notably within the flagship smartphone segment. Meanwhile, the leaders seek a