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Mobile Games Forecast at $11.2 Billion by 2010

Total global revenues from mobile games are forecast to increase from $2.6 billion this year to $11.2 billion by 2010, according to Mobile Games, a new strategic research report from Informa Telecoms and Media. Downloads will account for around two-thirds of total global revenues through 2010, but online multiplayer traffic will start to generate significant income for mobile operators, as cellcos launch more multiplayer games and introduce community features that will encourage user uptake. By 2010, online multiplayer games will generate 20.5 percent of total global revenues. "The Asia-Pacific and Europe will continue to dominate the global mobile gaming market in terms of revenues and users," says Pamela Clark-Dickson, co-author of the report. "However the U.S. is set to become the second largest individual market by revenues and
users, behind Japan and China respectively, by 2010." Meanwhile the mobile games industry still has work to do to encourage mass-market adoption of mobile games. This year, just 6.7 percent of all mobile subscribers globally will download and play a mobile game, rising to 15.2 percent by 2010.

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