Nielsen to Integrate "Top Swaps" P2P Download Data from BigChampagne -- Media ratings provider Nielsen Entertainment on Wednesday announced a partnership with Big Champagne, to integrate the company's peer-to-peer file-sharing network monitoring data into Nielsen radio airplay ratings. The addition will place data on top swaps alongside Nielsen's radio airplay data on the company's BDSRadio.com -- to provide record labels, artists and radio stations with a new source of information on music trends. "The linkage of Nielsen Entertainment's Actionable Entertainment Intelligence in music with Big Champagne's P2P charts is the beginning of a broader new landscape we plan to map, detailing the interrelationship between technology and consumption," said Nielsen Entertainment president and CEO Andrew Wing. Beverly Hills, California-based BigChampagne's data is culled from monitoring P2P networks like Kazaa, and is also syndicated by Entertainment Weekly and E! Entertainment Television.
When B2B buyers consider a purchase they spend just 17 percent of that time meeting with vendors. When they are comparing multiple suppliers‚ time spent with any one salesperson is 5 or 6 percent. Self-directed B2B buyer online research has already changed procurement. IT vendors are less likely to be involved in solution assessment. Now, more disruptive changes are on the horizon. By 2028, 60 percent of B2B seller work will be executed through conversational user interfaces via Generative Artificial Intelligence sales technologies -- that's up from less than 5 percent in 2023, according to Gartner. Generative AI Market Development "Sales operations leaders and their technology teams must prepare for the convergence of new forms of artificial intelligence, dynamic process automation, and reinvented deal-planning activities that will transform the sales function," said Adnan Zijadic, director analyst at Gartner . According to the Gartner assessment, Generative AI (GenAI) s