Nielsen to Integrate "Top Swaps" P2P Download Data from BigChampagne -- Media ratings provider Nielsen Entertainment on Wednesday announced a partnership with Big Champagne, to integrate the company's peer-to-peer file-sharing network monitoring data into Nielsen radio airplay ratings. The addition will place data on top swaps alongside Nielsen's radio airplay data on the company's BDSRadio.com -- to provide record labels, artists and radio stations with a new source of information on music trends. "The linkage of Nielsen Entertainment's Actionable Entertainment Intelligence in music with Big Champagne's P2P charts is the beginning of a broader new landscape we plan to map, detailing the interrelationship between technology and consumption," said Nielsen Entertainment president and CEO Andrew Wing. Beverly Hills, California-based BigChampagne's data is culled from monitoring P2P networks like Kazaa, and is also syndicated by Entertainment Weekly and E! Entertainment Television.
As new app demand grows, we're witnessing a surge in mobile data traffic. This trend, driven by the proliferation of bandwidth-intensive services such as video streaming, augmented reality (AR), virtual reality (VR), and next-generation cloud applications, is reshaping the telecommunications industry. According to the latest market study by ABI Research, global mobile data traffic is set to triple by 2030, challenging network operators to keep pace with this escalating demand and evolving user expectations. Mobile Data Market Development The exponential growth in mobile data usage is a function of more devices being connected -- it also reflects fundamental shifts in how mobile subscribers and enterprises use technology. The ubiquity of smartphones, the rise of the Internet of Things (IoT), and the adoption of immersive digital experiences are all contributing to this surge in mobile data. Mobile network operators now find themselves at the center of a data-driven economy, where t...